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How to Diligence a CPG Firm

How to Diligence a CPG Firm

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    To Invest or Not to Invest

    October 9, 2023

    2 min read To Invest or Not to Invest In the startup world, everyone has a grand idea, but how do you know when to invest? The startup needs more than just goals in the slide deck; they need systems in place to accomplish the goal and show the growth story in progress. As an investor, how do you know which startups can talk the talk and walk the walk? There are characteristics to look out for in a startup that raise either green or red flags. When to Invest After you have applied the traditional investment thesis to the startup’s plans, check for the following positive traits: There should be a strong team with integrity, industry knowledge, and business experience. They should have product validation and market validation, meaning that the product works and people will pay for it. The startup should already have the prospects for high growth and be demonstrating this at some level now. The business needs to be scalable and something that other companies will want to buy into eventually. The potential return needs to be significant to allow you as the investor to reach a 44% IRR or better. Finally, you need to help the startup in some way, such as finding other investors, providing domain knowledge, or making other meaningful connections for the startup. When Not to Invest There are traits you can look for that will tell you not to invest in the startup. Here is a checklist of showstoppers: There’s no business plan, as well as no plan for an exit. There’s no vision for the company. There’s no growth in the target market. The business doesn’t provide enough of a return on investment. The team has too many holes to stand up. The projected growth rate is too high and is unrealistic. There’s no differentiation over the competition. You should also beware of the “Pretend-preneur,” the entrepreneur who likes the idea of running a startup but is not committed to the work required to make it a success. Here are some tell-tale signs to watch out for: They are overly worried about job titles and credit for the work. They don’t seem too focused on the customer and what it will take to make them happy with the product. They view this as a “detail to figure out later.” They focus on the superficialities of the business and not the core functions of building the product and selling it. They look for ways around the hard work rather than working their way through it. Problems are the fault of everyone else, and there’s nothing that they can do about it. They don’t know who their customers are, and this doesn’t bother them. They think funding will solve all problems and life will be easier after the raise. They don’t know their numbers, but someone else in their organization does, and that’s good enough. Making The Final Decision The decision to invest or pass is entirely up to you. No one knows what the future may hold. But we can make the most informed, rational, and logical choice possible in this scenario. Taking the positive and negative characteristics lists above into consideration, you can use the process of elimination to remove deals from your potential investment list, allowing you to focus on the ones that can bring success to you and your team. Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    The Many Startup Investor Types and Who is Right for Your Deal?

    September 4, 2023

    2 min read The Many Startup Investor Types and Who is Right for Your Deal? There are many kinds of startup investors today. Venture Capital, MicroVC Funds, Corporate Venture funds, Family Offices,  Angels, High Net Worth Individuals (HNI), and crowdfunders to name some of the current types of investors. Venture Capital- Most startups think of venture capital when they start their fundraise. The reality is that venture capital is only for a small number of startups. VCs draw their funds from outside sources called LPs or Limited Partners. The VC charges a management fee and a carry (share of the profits) from the funds raised. There are VCs who still raise the funds in what is called committed capital- the funds are committed by the LPs. Newer VC funds are often called “Pledge funds” in which the LPs pay the management fee for access to the deal flow but they review each deal before funding and have a say in the funding process. For some VCs you may notice the turnaround time on questions and deal flow takes longer. For pledge funds, the VCs must gain the approval of the LPs to move forward- hence the turnaround time is longer. VCs fund only the top 10% of all qualified startups. They look for high-growth, large target markets with scalable business models. MicroVCs are venture capital funds with less than $100M in funding. Typically, MicroVCs start with $25M to $50M funds and then deploy the funds to 10-12 companies. They often have very specific investment criteria since the management fee on the fund doesn’t add up to much and one needs to keep the costs low on such a fund. Corporate VCs are often called strategic investors in that they invest for strategic reasons rather than financial ones. They seek new technologies, talent, and other tools to help grow their business. They often invest as follow-on investors and typically do not lead the fundraise for startups. Some firms had a strategic fund in the past, but today just about every company has a fund for startup investment. Family offices are investors based around a family partnership that allocates some of their funds to startup investing. Some family offices go it alone and are called single-family offices while others band together into groups and are called multi-family offices that share the deal flow and due diligence. For every venture capital fund in the US, there are five family offices. They are less prominent since they invest privately and provide very little publicity around their work. Angels are individuals that meet the SEC-accredited investor requirement. That means they have $1M in net worth not counting the house they live in. Angels invest their own money. Some band together into groups to share the deal flow and the due diligence. Sometimes the group is formed around the “dinner club” model and a formal application process is used to recruit the deals. Others form syndicates in which a deal that is led is shopped to others in the group. The dinner club model can be a heavy time sync since most of the meetings are in person and only occur at specific times of the year. The Syndicate model is lighter and focuses on deals that have a lead. Angels look for the same thing as VCs but often invest outside those parameters since it’s their own funds.  They often invest in something that matters to them personally such as impact funds. High Net Worth Individuals are similar to angels but typically have more investing experience. They most often invest their own funds in areas they understand well. Some HNIs band together in informal syndicates to share the deal flow and due diligence. Crowdfunders are either accredited or unaccredited investors seeking to make a return by investing with many other investors in startup deals. Because their investment size ranges from $100 to $5000 in most cases, the startup needs a large number of them to complete a round. Crowdfunders more than any other investor make their investment decision on factors other than financial return. They often invest to support family and friends, or businesses they care about in some manner.  Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Investing in Diversity

    August 14, 2023

    2 min read  Investing in Diversity As an investor, it’s essential to consider investing in human and social capital. Research suggests that investing in human and social capital alongside traditional capital is most predictive of any startup’s success. Data shows that having diversity on a team benefits a startup’s performance. An additional dataset from the likes of McKinsey, American Express, and the Kauffman Foundation shows that diversity makes for better financial outcomes for a company. Given the data, looking at diverse teams should be a priority for investors. Here are a few benefits of investing in team diversity: Superior decision-making and problem-solving Diverse backgrounds mean diverse solutions being brought to the table. This leads to a more informed and well-rounded decision-making process and improved results from the team.Increased innovation A diverse team is a melting pot of ideas. People with different backgrounds and views will bring different solutions to a problem. This, in turn, pushes innovation forward. More talent and skills Individuals from different backgrounds each bring in their own set of skills, talents, and experiences. Not only does this increase performance, but it also creates a natural learning environment in which team members can learn from each other. A larger talent pool and long-term employees Diversity means attracting more candidates. A progressive company is attractive to prospective employees who value equality and higher employee retention is likely with a more diverse team. Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Three Important Questions to Ask Before Investing

    July 31, 2023

    2 min read Three Important Questions to Ask Before Investing The startup world is full of big ideas. Entrepreneurs have grand plans to make these big ideas a reality, and in some cases investing in these plans can lead to a hefty ROI for investors. But how do you know if this startup is the one to invest in? We’ve boiled this down to three main questions to ask before investing in a startup company. If even one of these answers is wishy-washy, you may want to consider saving your investment for a company in steadier waters. Let’s take a look at what these three questions are. Do They Have Sufficient Traction? The first question to ask is if the startup has sufficient traction.  You can track them on their sales growth, team changes, product development, and fundraise.  As you receive reports, you can start to build out a list of crucial traction points– leads, sales, channels, etc.   As one investor said, “I don’t invest in dots. I invest in lines.”  It’s essential to build out a picture of how the business is growing. By watching the deal over time, you can better understand it and hopefully see an upward trajectory, at which point an investment makes sense. Are They Serious? Here are a few signs that an entrepreneur may not take the business seriously enough to be successful: Job titles are overly vital to them, and they are generally more concerned with receiving titles and credit for the work than they are about the actual work. They are not focused on the customer. In fact, they may not even have a clear understanding of who their customer is or what that customer wants. They don’t take responsibility for problems the startup may have. They blame others for the issues and may claim there can be nothing to fix the problem.  Know your entrepreneur. An entrepreneur who isn’t committed to the cause will raise funding and ultimately waste it. You do not want to invest money in those who aren’t going to see it through. Do They Have a Well Thought Out Plan? They might have a great idea, but they’ll need to do more than just lay out a slide deck with goals they hope to achieve. A promising startup must be able to back it up with a well-thought-out plan to accomplish those goals. Here are some questions you can ask to get a better idea of what kind of plan they have in place: How will they generate leads, and what does that look like? What is their current sales pitch/angle, and how will it work for them? Where are their customers coming from, and how do they make the sale? It shows potential for investment if they’ve done their homework and have clear answers and processes in place. Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Guide to Startup Ecosystems

    June 17, 2023

    2min read Guide to Startup Ecosystems If you are a serial entrepreneur or are otherwise serious about startups, building a startup ecosystem may be an attractive option for you. Startup ecosystems provide built-in connections and ongoing support, making the growth of a startup from the grassroots stage to a mature business far easier to manage. In this article, we discuss the best way to begin building your startup ecosystem. What is a Startup Ecosystem? A startup ecosystem is a network of startups, investors, and others who come together to foster startup formation and growth. At the core of the network are startups led by founders who launch high-growth businesses. This network encourages innovation through shared resources such as capital, talent, and mentorship. Each member of the network has something to offer: Accelerators and incubators: provide education around the initial launch Investors: provide potential capital Universities: provide talent for launching and supporting startups Freelancers: provide additional talent in the form of labor Providers: offer support for legal, financial, marketing, and other services Mentors: provide coaching and guidance on how to grow the business How to Build a Startup Ecosystem In building out your startup ecosystem, consider these points: First, investigate every kind of funding and consider where it may fit into your overall funding plan. It’s most likely that you will use two or three types of funding over the life of your business. To understand the type of funding you should look for, ask: “How will you pay the investor back?” For example, equity funding should be considered if you plan to pay back when you sell the business. On the other hand, if you plan to pay back out of the company’s cash flow, then debt funding is a better choice. If you have a consumer-facing product, consider crowdfunding which offers both debt and equity options. Break your funding down into parts, and consider using more than one type of funding for your business. How to Prepare for a Raise Before launching your fundraise campaign, prepare your business, complete your investor documents, and build your investor network. Start with a group of entrepreneurs interested in startups and meet regularly. Encourage startups to share their projects and invite others to support them through coaching and making introductions. Set up a blog and publish a newsletter each week on startup activities in the area. Interview startups and investors. Build a resource list for all startups to use. Recruit lawyers, accountants, and other professionals to join the meetings and support early-stage companies. Set up events such as pitch sessions and happy hours to expand the network and recruit more people into the community. Put the group on website lists for startup communities to generate awareness. Set up a coworking space to give startups a place to work. Recruit startup programs to your area, such as the 3-Day Startup, to provide additional programming. Start small and grow your startup community through regular meetings and consistent newsletter mailings. Remember that your role in building a startup community is to create connections and networks for players in the space. Therefore, facilitating communication and connection is key. Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Two Key Elements of a Crowdlending Campaign

    November 17, 2022

    2min read Two Key Elements of a Crowdlending Campaign The key to success is compelling presentations and getting the word out to as many people as possible. Let’s start with the presentation. You need to provide a simple, well-organized explanation of your business. The things that are requested are things you already know – what your business is, how you would use the proceeds of the offering, simple financial information, the people behind your business, and the risks related to the business and the offering. You already know all of this. Your potential investors need to know it, too, so they can make an educated choice on whether or not to invest in your loan. Securities laws also require certain kinds of information since you are essentially issuing “mini securities” under the Texas intrastate crowdfunding exemption.  All this could get somewhat confusing, but a good crowd-lending platform should provide you with organized and straightforward instructions. The second step is getting as many people as possible to look at your project.  This would be time-consuming if you had to make the presentation personally.  But you don’t.  All you need to do is interest people in your project online.  Using personal contacts, email lists, daily customer contacts, social media, or whatever means will get the simple message to as many people as possible.  “You know me and my business. I am raising money to expand.  I am conducting an offering at “Your URL.” Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Two Key Elements of a Crowdlending Campaign

    November 17, 2022

    2min read Two Key Elements of a Crowdlending Campaign The key to success is compelling presentations and getting the word out to as many people as possible. Let’s start with the presentation. You need to provide a simple, well-organized explanation of your business. The things that are requested are things you already know – what your business is, how you would use the proceeds of the offering, simple financial information, the people behind your business, and the risks related to the business and the offering. You already know all of this. Your potential investors need to know it, too, so they can make an educated choice on whether or not to invest in your loan. Securities laws also require certain kinds of information since you are essentially issuing “mini securities” under the Texas intrastate crowdfunding exemption.  All this could get somewhat confusing, but a good crowd-lending platform should provide you with organized and straightforward instructions. The second step is getting as many people as possible to look at your project.  This would be time-consuming if you had to make the presentation personally.  But you don’t.  All you need to do is interest people in your project online.  Using personal contacts, email lists, daily customer contacts, social media, or whatever means will get the simple message to as many people as possible.  “You know me and my business. I am raising money to expand.  I am conducting an offering at “Your URL.” Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Why Should Angels Join More Than One Network?

    November 17, 2022

    2min read Why Should Angels Join More Than One Network? Angel investors are high-net-worth individuals who want to invest in startups. This is often a part of a diversified investment strategy. Angel investors should join an angel group to maximize their returns on investments. The process of investing in startups is time-consuming and often challenging. Angel investors can overcome this challenge by joining angel groups. Angels join angel groups for the following reasons: Share the deal flow Share the due-diligence work Reduce the amount of investment required to participate  Engage better startups  Access investment tools, resources, and experience Negotiate better terms Build a brand  Promote a cause Angels join angel groups and networks to share the deal flow. The more investors in the group, the more deal flow is generated. Diligence requires expertise, research, and analysis. By joining an angel group, investors can benefit from the collective due diligence process, which can help them make more informed decisions about potential investments. An individual angel investor can invest small amounts through an angel network as the collective funding of the group meets the startup’s minimum requirements. This lets the angel investor fund more startups. The more investors in the group, the more attractive that group is to a prospective startup. Angel groups can provide investors access to a network of experienced entrepreneurs and other investors who can provide valuable advice and guidance. By pooling their members, angel groups have more access to experience and better investment tools and resources. The network leverages the collective knowledge and experience of the group. The larger the group, the greater the funding can be applied to a startup. This attracts better startups who may have their ‘pick of the litter’ among investors. Size also helps negotiate better terms with the startup as their check size weighs in on the negotiations of the terms. An angel group can build a brand that attracts more investors and more startups, whereas individual angels may not have a brand. Finally, an angel group can foster a collective cause, such as providing a better education experience for university students. This is the primary reason university angel networks exist. Angels should join more than one angel network.  Here are the reasons why: Access to a more significant number of deals Exposure to a wider variety of deals Engagement with more investor types and experience Access to new sectors and applications Increased network reach Joining multiple angel networks provides a greater variety of deals as most angel groups are siloed into specific geographic or sector niches. Additional angel groups provide access to other angel investors’ experience through their questions, diligence, and follow-up work. Join other angel networks to learn how to invest in different sectors and applications. Increase the angel member’s network reach by joining other groups. Consider joining additional angel networks to find new investment opportunities and networking connections.   Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Why Should Angels Join More Than One Network?

    November 17, 2022

    2min read Why Should Angels Join More Than One Network? Angel investors are high-net-worth individuals who want to invest in startups. This is often a part of a diversified investment strategy. Angel investors should join an angel group to maximize their returns on investments. The process of investing in startups is time-consuming and often challenging. Angel investors can overcome this challenge by joining angel groups. Angels join angel groups for the following reasons: Share the deal flow Share the due-diligence work Reduce the amount of investment required to participate  Engage better startups  Access investment tools, resources, and experience Negotiate better terms Build a brand  Promote a cause Angels join angel groups and networks to share the deal flow. The more investors in the group, the more deal flow is generated. Diligence requires expertise, research, and analysis. By joining an angel group, investors can benefit from the collective due diligence process, which can help them make more informed decisions about potential investments. An individual angel investor can invest small amounts through an angel network as the collective funding of the group meets the startup’s minimum requirements. This lets the angel investor fund more startups. The more investors in the group, the more attractive that group is to a prospective startup. Angel groups can provide investors access to a network of experienced entrepreneurs and other investors who can provide valuable advice and guidance. By pooling their members, angel groups have more access to experience and better investment tools and resources. The network leverages the collective knowledge and experience of the group. The larger the group, the greater the funding can be applied to a startup. This attracts better startups who may have their ‘pick of the litter’ among investors. Size also helps negotiate better terms with the startup as their check size weighs in on the negotiations of the terms. An angel group can build a brand that attracts more investors and more startups, whereas individual angels may not have a brand. Finally, an angel group can foster a collective cause, such as providing a better education experience for university students. This is the primary reason university angel networks exist. Angels should join more than one angel network.  Here are the reasons why: Access to a more significant number of deals Exposure to a wider variety of deals Engagement with more investor types and experience Access to new sectors and applications Increased network reach Joining multiple angel networks provides a greater variety of deals as most angel groups are siloed into specific geographic or sector niches. Additional angel groups provide access to other angel investors’ experience through their questions, diligence, and follow-up work. Join other angel networks to learn how to invest in different sectors and applications. Increase the angel member’s network reach by joining other groups. Consider joining additional angel networks to find new investment opportunities and networking connections.   Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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