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    Two Key Elements of a Crowdlending Campaign

    November 17, 2022

    2min read Two Key Elements of a Crowdlending Campaign The key to success is compelling presentations and getting the word out to as many people as possible. Let’s start with the presentation. You need to provide a simple, well-organized explanation of your business. The things that are requested are things you already know – what your business is, how you would use the proceeds of the offering, simple financial information, the people behind your business, and the risks related to the business and the offering. You already know all of this. Your potential investors need to know it, too, so they can make an educated choice on whether or not to invest in your loan. Securities laws also require certain kinds of information since you are essentially issuing “mini securities” under the Texas intrastate crowdfunding exemption.  All this could get somewhat confusing, but a good crowd-lending platform should provide you with organized and straightforward instructions. The second step is getting as many people as possible to look at your project.  This would be time-consuming if you had to make the presentation personally.  But you don’t.  All you need to do is interest people in your project online.  Using personal contacts, email lists, daily customer contacts, social media, or whatever means will get the simple message to as many people as possible.  “You know me and my business. I am raising money to expand.  I am conducting an offering at “Your URL.” Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    Two Key Elements of a Crowdlending Campaign

    November 17, 2022

    2min read Two Key Elements of a Crowdlending Campaign The key to success is compelling presentations and getting the word out to as many people as possible. Let’s start with the presentation. You need to provide a simple, well-organized explanation of your business. The things that are requested are things you already know – what your business is, how you would use the proceeds of the offering, simple financial information, the people behind your business, and the risks related to the business and the offering. You already know all of this. Your potential investors need to know it, too, so they can make an educated choice on whether or not to invest in your loan. Securities laws also require certain kinds of information since you are essentially issuing “mini securities” under the Texas intrastate crowdfunding exemption.  All this could get somewhat confusing, but a good crowd-lending platform should provide you with organized and straightforward instructions. The second step is getting as many people as possible to look at your project.  This would be time-consuming if you had to make the presentation personally.  But you don’t.  All you need to do is interest people in your project online.  Using personal contacts, email lists, daily customer contacts, social media, or whatever means will get the simple message to as many people as possible.  “You know me and my business. I am raising money to expand.  I am conducting an offering at “Your URL.” Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    You have to look beyond your backyard

    November 13, 2022

    2min read  You have to look beyond your backyard Recently there has been a lively debate about the lack of funding in Texas. It’s not a new debate but an ongoing dialog between entrepreneurs and investors.  Entrepreneurs feel funding is scarce in Texas compared to other parts of the country.  Investors counter that they would invest more and more often if the deals were further along and better prepared. The debate is not new.  It comes up every year.  The solution is to change the way fundraising is handled.  It’s no longer in your backyard.  You must have a national focus on your fundraise from day one. When I was the director of the Central Texas Angel Network, we had just restarted the formal angel community in Austin.  The previous group, the Capital Network, had gone out as they were tied to the dot com world, and when that went away, they went away with it. At that time, it was a great boost to have a formal angel group in Austin so central Texas entrepreneurs could raise money in their backyard.  It worked for a while.  When we started, we had 15-20 deals on each round, of which 4 would receive presentation slots and 2 would get funding on average. As the years progressed, two things happened.  First, the number of deals grew.  Today it’s not unusual to see 75 to 100 deals considering CTAN, of which 4 will get to pitch to the membership, and 2 will get checks.  The funding rate is higher because there are more members, but fundamentally, entrepreneurs looking for funding have a 2% chance of getting it from the group. Daunting odds. Crowdfunding The second thing that happened is that crowdfunding came into its own.  After several years of debate and government ()activity, the rules are starting to change.  It’s now possible to raise from non-accredited and accredited investors who are not in your backyard.  At CTAN, we all gathered at the Headliners club in downtown Austin to see the live pitches.  With crowdfunding, one can source angels from across the country, if not further, because the pitches are online.  The tools are improving, and the entrepreneur’s ability to use those tools is increasing. The world of angel investing is going vertical.  The chance that an angel investor interested in your particular application (mobile apps, enterprise software, consumer product goods, etc.) is in your backyard is shrinking.  You must reach the country to reach an investor interested in your stage and type of deal. Crowdfunding is how you do that.  By placing your deal, online angel investors can now find you.  You can now reach angel investors from a broader area. It’s helpful to have some support from your local area, but from day one, entrepreneurs should have a national perspective on their fundraise.  If you have a real business (not just an idea), you probably have an investor out there who would be interested in your deal.  He’s no longer in your backyard. Read More TEN Capital Education Here Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

    How to Raise Funding at Every Stage of the Business

    February 3, 2022

    1 min read Crowdfunding can be used to raise funding throughout the life of a business.  When the idea of a new business strikes you, and there’s nothing built yet, then you should run a donations campaign–ask family and friends to donate $10K collectively.  Make sure they understand that no one is getting paid back.  The value of this step is that it establishes a network to support your business.  The money can be used for some initial costs such as filing patents, building websites, and starting work on a prototype. Rewards The next step is to use a Rewards/Prepay campaign to pre-sell 50 units of your product.  It can be anything.  The key here is that you start to build your customer network.  If you can’t presell 50 units, then you have a product problem that needs to be solved first before you go any further.  The funding you raise should be enough to build the first version of your product. Crowdfunding Campaign With a successful rewards campaign behind you,  you now move towards turning those customers into investors using the Texas Intrastate crowdfunding campaign.  The Texas Intrastate law gives anyone the ability to invest in your business.  Again, the funding helps, but building your network is the crucial point.  If all fifty of your Prepay customers invested in your business you now have fifty brand ambassadors supporting your business–not trivial support by any means. With support from your customers, and now investors in your business, you approach angel investors and start to raise funding to grow the business.  Angels invest $250 to $2M to grow a working operation.  When you arrive at the angel investors’ door, they are expecting you to have a product at some stage of usage and some revenue.  The previous steps give you the ability to do that. If you need more funding, then you can go back and raise revenue-based funding.  The investors at this stage take a piece of the revenue as payment rather than an equity stake.  If you find yourself having trouble raising funding, it may mean that you skipped some key steps. You should go back and fill in the gaps of building your support network and your customer base before proceeding. Read more in the TEN Capital eGuide: http://staging.startupfundingespresso.com/how-to-raise-funding-eguide/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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