2min read Two Key Elements of a Crowdlending Campaign
The key to success is compelling presentations and getting the word out to as many people as possible.
Let’s start with the presentation. You need to provide a simple, well-organized explanation of your business. The things that are requested are things you already know – what your business is, how you would use the proceeds of the offering, simple financial information, the people behind your business, and the risks related to the business and the offering. You already know all of this. Your potential investors need to know it, too, so they can make an educated choice on whether or not to invest in your loan. Securities laws also require certain kinds of information since you are essentially issuing “mini securities” under the Texas intrastate crowdfunding exemption. All this could get somewhat confusing, but a good crowd-lending platform should provide you with organized and straightforward instructions.
The second step is getting as many people as possible to look at your project. This would be time-consuming if you had to make the presentation personally. But you don’t. All you need to do is interest people in your project online. Using personal contacts, email lists, daily customer contacts, social media, or whatever means will get the simple message to as many people as possible. “You know me and my business. I am raising money to expand. I am conducting an offering at “Your URL.”
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Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group
