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What We’ve Learned Over the Years- Venture Capitalists Engage in Brand Marketing

In the past Venture Capitalists stood in the shadows of their successful portfolio companies. Venture Capitalists would hint about their contribution and use veiled wording in Twitter posts. Today we see VCs stepping up to take more credit for their contribution. There are numerous examples of VCs using successful exits to validate their investment thesis. With the explosion of the number of venture capital providers comes the need for VCs to engage in brand marketing. A list of successful portfolio companies burnishes their brand. It helps them gain new deal flow and limited partners and investors. Just having a fund is no longer a source of attraction for the best deals — there are too many other funds out there. Today, VCs have to position themselves as unique in expertise, deal flow, support, and connections. The startup has more choices to consider as venture capital becomes more abundant. VCs will have to promote their programs and experience more actively. VCs need to gain market exposure on their unique value proposition to generate deal flow which is the lifeblood of the VC business model. They are now brand managers who often have a business development and marketing team driving the awareness around their fund.     Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

What We’ve Learned Over the Years: Everyone is a VC

When I look through my LinkedIn network these days it appears every fifth contact is a venture capitalist of one kind or another. When I started in the early stage funding world 20 years ago, the VC was a rare breed since they had access to venture funding. Most of them were in a handful of tech clusters in the US- Silicon Valley, New York, and Boston to be exact and they were few and far between. Types of VCs At that time, a typical VC had a $100M fund or greater which they raised from LPs or limited partners – primarily the pension funds. They operated in ten year funding cycles which means they could run a long ways off one good return. They charged 2% management fees and a 20% carry. In the 2000s, angels grew to prominence because the cost of starting a business came down so much, startups no longer needed $5M to start a web business but could now do the same thing for $500K.  Angels became attractive financiers because they were more numerous and easier to access. Today, MicroVC, NanoVC, Venture Studios and Corporate VCs are coming onto the startup scene with new fund sizes and funding models. MicroVCs raise $25M to $50M fund while NanoVCs raise $10M to $15M funds. Aside from the size of fund, the main difference is that Micro and Nano VCs typically target a narrower criteria – either a specific geography or type of deal. Many use the pledge-fund model which means each deal the MicroVC wants to fund has to go through a screening process by the limited partners. Because the fund size is small most MicroVCs are taking 3% in management fees and a 20% carry. Given the size of the fund, they can only invest in 5-10 deals.  The fund lasts only a few years before it’s time to raise the next one. They raise primarily from family offices and high net-worth individuals. NanoVCs also raise funding from family offices and typically use a pledge fund model. They use a narrow criteria and can run for a year or two before the fund is deployed. They focus on an even more narrow range of deals since the fund size is small and there’s no room in the management fee for a large staff to help with deal flow and diligence. Then there is the Venture Studio model. This type of VC essentially builds a team from which the team then launches a startup usually with an ecosystem of providers as support.  This works well for one stripe zebra startups that provide niche products or services as they can tie into a bigger team and share resources. Finally, there is the strategic or corporate VC which seems to be popping up everywhere. Amazon recently announced their fund.  A venture fund provides a competitive advantage for burnishing the company’s brand and selling its product. They invest for strategic reasons rather than financial ones in most cases. Since there are so many funding options available the primary question today is “where do you start your fundraise?” Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

Top 5 Blogs for Angel Investors

Whether you’re an angel investor or a startup, there is nothing more valuable than knowing firsthand the fundamentals of the business. Knowledge is power, so here are a few blogs to keep your eye on! Venture Hacks: This blog is run by AngelList and offers advice from various angel investors, on topics ranging from their own processes and tips for startups on how to approach and pitch an investor. AngelList Blog: The AngelList Blog itself is a reliable place to find “how we made it” stories about startups. It’s low-key, yet informative. The Gust Blog: Gust is an online platform that connects investors and startups. Their blog provides a ton of useful advice from both investors and startups. They have blog categories set up for all stages in the process making it easier to get the insight you need.   A2A: Analyst to Angel: The founder/CEO of Lucas Point Ventures, Adam Quinlan, shares his thoughts on topics ranging from startups and early stage investing. And finally, from our favorite shark in the tank, Mark Cuban’s blog: Blog Maverick: In his blog, Cuban gives advice and his personal thoughts on investing, as well as tips on how to be successful as an entrepreneur. TEN Capital Network Investor Program provides angel investors, vc funds, family offices, and more, with an easy way to invest in Texas-based startups and early-stage companies. Through our online funding portals, one-on-one funding events, and data analytics services we help take the guess-work out of finding investment opportunities to diversify and expand your investment portfolio. Signing up as an investor with TEN is easy and free. Visit our Investor Page and sign up now! If you have any questions, please contact us at info@tencapital.group.

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