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NSS Labs Raises Funding From Texas Venture Growth Forum

A critical step for companies seeking growth-stage investment is making connections with venture capital firms and other investment groups who are looking to get involved in promising businesses. That’s been especially true for companies in Texas for years, as the lack of a conference that could bring founders concentrated in Texas together with potential funders. Thankfully, that has changed after the first annual Texas Venture Growth Forum – a conference held in Austin and presented by Texas Entrepreneur Networks and Hermes Investment Group – that served as a two-day “speed dating” event for entrepreneurs and investors. Many connections were made between representatives of the 27 companies and 42 investors who attended, with a recently announced Series B investment of $16 million in Austin-based NSS Labs as one of the biggest success stories from the gathering. That deal saw LiveOak Venture Partners and Delta-v Capital team to help NSS Labs continue to grow as a leader in the information security industry. Venu Shamapant, a general partner with LiveOak, selected five businesses his company had early stage investments in to attend the conference in hopes of finding partners who could help them grow to their full potential. “We’d identified the best companies that were in the right stage to get in front of people who were looking to become involved in a growth-stage company,” Shamapant said. “For some of them maybe it wasn’t exactly the right time to do a deal, but they got to start building relationships with late-stage firms and that makes it easier to re-engage when the time is right.” Shamapant said the conference and its emphasis on capital for Series B and growth will help the investment climate in Austin and Texas as a whole move beyond its recent emphasis on startups and early stage funding. “The focus has been on been on early stage companies, but you think of it sort of like a pig moving down the snake… now there are companies that have progressed to the Series B stage,” he said. “The conference is focused on fixing that and being a catalyst so more interactions happen and people are talking to each other continuously.” Dan Williams, vice president of Delta-v with offices in Dallas and Boulder, said he went into the conference looking for companies with more than $20 million in revenue and operating at or close to break-even financially. NSS Labs fit that profile and is concentrated in information security, which has been an interest of Williams for many years. He said he and other investors were pleased to learn that Texas finally had a geographically focused investor conference akin to similar events in cities like San Diego, Atlanta, and Denver. “It’s great to see a community coming together there and for a tech hub that’s as prominent as Austin is, it’s great to have an event that brings the right people together,” he said. “A conference is nice because the leads are immediate and you can move forward from there, whereas most other times deal flow comes from relationships and networks and that is a much longer process for everyone.” The timing of the fall 2015 conference was perfect for NSS Labs’ CEO and president Vikram Phatak and his management team, who had just decided to pursue a Series B round. The $16 million from LiveOak and Delta-v will let the company expand its offerings, build its customer base and grow its headcount from 70 employees to more than 120 by 2019. Phatak said the conference setting offered a “pre-filtered” selection of possible investment partners, with 15 meetings that eventually led to a deal. “A conference allows you to very efficiently check off the ‘no’ box for a lot of people, so you can be as efficient as possible with your time and focus,” Phatak said. “What it did for us is put us in front of people who had an interest but who we might not have met otherwise.” With the Austin and Texas entrepreneur community being fairly close knit, Phatak expects word about the advantages of attending to grow as the second event nears. “I know several smaller companies that as the conference gets closer I’ll reach out to their investors and encourage them to have their companies go to it,” he said. “You look at something like TechCrunch in the bay area and that’s a place where deals happen, and it gets a reputation, and then more deals come about because of that.”  

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How to Achieve Market Positioning

When investors look at a startup, the one thing they want to see more than anything is revenue traction, or momentum.  The first step to building excitement in your startup is often to… Get the word out- While a traditional PR route can certainly help generate interest in your startup, investing big money may not be the most prudent move, especially at this stage.  Luckily, by taking a do-it-yourself approach, you can still launch an effective campaign.  The key to generating buzz in the press is building relationships – with bloggers, reporters, and anyone who can put the word out about your startup. The best way to do this is to give the press what they need – a good story, insightful quotes, and on-topic content.  You can add to your value as a press contact if you can also… Be an expert in your field- Knowing your space, the market players, and the latest developments in your field can help you be a go-to source for content, and allow you to build relationships in the press and beyond. Strive to be at the top of your niche—the more recognition you can get as a knowledgeable insider, the better your reputation, and the more attention your startup will receive.  Don’t be afraid to specialize, if that helps you stand out, but also don’t hesitate to… Follow the trends- Pay attention to the latest trends – what types of companies are getting funded, and why? Then do your best to innovate—whatever is working, try to do that different and better.  In other words, your product should be both relevant and distinctive.  To get this across to the market, you need to… Build a brand- Good branding is critical, and will help you stand out in a crowded field. In marketing, be clever, and consider the unconventional.  Don’t be above a publicity stunt, but only if it is cost-effective, and in-line with your overall strategy. Offer value through content marketing that will educate and entertain. Whatever you do, you must develop a target market and… Know your customers- Undoubtedly, the biggest key to gaining revenue traction is building your customer base, and to do that you must know who they are. What do your customers want? How are you helping them, and how are they using your product? What are their interests, and where can you find them? Cultivating word-of-mouth is fine, but make sure you have a complete marketing strategy as well. Revenue traction, simply put, is when your company starts earning money through organic transactions. It shows that your product is in demand.

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Technical Due Diligence

1 min read Technical Due Diligence (TDD) is a detailed evaluation of a company’s technical side, including both existing software and hardware products and those in development. Potential investors need to gather detailed information about a prospective company to highlight any potential risks associated with their investment. While the Technical Due Diligence process may seem intimidating to some small business owners initially, it is, in fact, a routine step. If efficiently planned and executed, a TDD should be able to answer investor questions in easy-to-understand terms. Whether you are a potential investor, or a startup new to the process, the following article provides an insightful take on making the process work. When embarking on the TDD process, investors typically want to know about 4 major areas: Strategy: Does the company and its product(s) fit within the investor’s overall growth objectives? Does the company’s own strategy match up with the investors’ strategy? Quality: Are there quality issues with the company’s product that will require fixing? If product development or fixes are needed, what are the expected costs? Growth:  Is the company or its product poised for growth? What roadblocks would hinder growth in terms of labor, manufacturing, infrastructure, and/or development? Can the product be scaled? Stability:  Are the company founders and their employees in it for the long haul? Are their processes organized and well-documented? Are there contingency plans and redundancies in case of an unforeseen event? Read more: http://staging.startupfundingespresso.com/education/ Hall T. Martin is the founder and CEO of the TEN Capital Network.TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Setting up an Advisory Board for your Company

In onboarding an advisor there are several key points to consider. First, a board advisor is not the exact same thing as a board director but rather acts more like a board observer.  They are entitled to receive the same information as provided board members and like board observers, they have no voting rights.  A contract should be setup for a formal advisory board member to include the following points: 1. Duties The board advisor acts as a consultant and does not represent the company as does the CEO or the board of directors.   The contract should determine the number and type of meetings (conference calls, group sessions, etc) and the preparation required for the meetings. 2. Terms of Service Advisors generally serve at the will of the CEO or the board but can also be setup for specific term of service.  This makes it easier to transition into new and out of arrangements as the company grows. 3. Compensation The terms of compensation must be made clear as well as the handling of expenses.  For equity compensation vesting schedules should be determined. 4. Information Rights While the advisor has rights to the board notes, the advisor does not have the right to inspect the company’s books. 5. Confidentiality Confidentiality of information is a given. 6. Disclosing conflicts of interest Conflicts of interest must be considered and disclosed as confidential information about the company will be provided to the advisor. 7. Indemnification The advisor is typically indemnified by the company in the event of a lawsuit. 8. Jurisdiction The advisor agreement should make clear the state of jurisdiction in the event of a dispute. TEN Capital Network is proud to announce the launch of our Advisory Program which provides a roster of qualified advisors to assist in supporting your company in its growth plan. This includes increasing revenue traction, identifying the business model, and helping prepare the company for a fund raise. Learn more and sign up as an advisor! This program is only available to those enrolled in the TEN Capital funding program. If you want to find an advisor for your business, please contact us at info@tencapital.group.

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Three Ways to Know Your Market Better

One of the key criteria in funding startups is the entrepreneur’s knowledge of the target market and customer. Size of market, growth rates, and segmentation are key components the entrepreneur should know well. In this post we’ll look at three ways to know your market better. The first place to look is on the web. You’ll need to first identify which industry(s) you’re in. From that you can find out several facts about your target market size. The next step is to find out what trade associations and conferences are related to it. You can contact the trade association and find out more about the market. Usually, the director of the association has the key market information you’re seeking and will make that available to you in an email or phone call. Their job is to foster the growth of their industry segment by informing others about it. The third step is to attend a trade conference. You’ll learn more from those on the exhibit hall floor than you can from articles or other means. It’s worth a day walking the show to get the details. Finally, avoid market research reports. These reports cost anywhere from $2,000 to $25,000. Most of these are simply a compilation from a direct mail campaign that is far from comprehensive. While they can be helpful they certainly aren’t worth the money. Best regards, Hall T.

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Food & Beverage Investments Quarterly Review

The Food and Beverage industry has seen a slow down in the quarterly investments. Peaking in the second quarter of 2015, the investment dollars have dropped substantially although the number of deals continues to remain constant if not slightly upward. You can see the investments and deals by quarter here: Quarter Funding (Food & Beverages) Deals (Food & Beverages) 2015 Q1 1090.68 140 2015 Q2 1263.43 142 2015 Q3 799.02 137 2015 Q4 939.69 133 2016 Q1 250.21 153 2016 Q2 395.32 143 2016 Q3 371.09 139 2016 Q4 3165.94 154  

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Top Investors in Food and Beverage Companies Over the Last 5 Years

The top investors for the last five years by number of deals puts Circle Up at the top of the list with 96 deals, followed by Accel Foods at 29, Food-X at 17, MassChallenge at 16, and 14 by Indie.Bio.  The list contains not only venture capital but funding portals, angel networks, and accelerator groups.  You can see the list here: Last Year Last 2 years Last 5 years CircleUp – 30 CircleUp – 75 CircleUp – 96 AccelFoods – 9 AccelFoods – 20 AccelFoods – 29 CAVU Ventures – 9 Food-X – 17 Food-X – 17 MassChallenge – 6 MassChallenge – 14 MassChallenge – 16 301 INC – 5 Indie.Bio – 12 Indie.Bio – 14 Food-X – 5 CAVU Ventures – 10 Khosla Ventures – 14 New Crop Capital – 5 301 INC – 7 Central Texas Angel Network – 12 S2G Ventures – 5 New Crop Capital – 7 Emil Capital Partners – 11 HSBC – 4 S2G Ventures – 7 Ben Franklin Technology Partners – 10 Indie.Bio – 4 Ben Franklin Technology Partners – 5 CAVU Ventures – 10  

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Food & Beverage Investments in Q4 2016

The Food and Beverage Industry has seen over $2.8B in funding in nearly 270 deals in Q4 2016. The Ingredients and Flavorings industry leads the way with over $2B worth of funding in 19 deals, followed by Candy & Snack Foods at $221M in 62 deals. Meat, Fish, and Seafood follow with $185M in funding. Check out the complete list of funding and deals by industry: Industry Funding Total # of Deals Ingredients, Flavoring & Condiments $2B 19 Candy & Snack Foods $221M 62 Meat, Fish & Seafood $185M 13 Non-alcoholic Beverages $115M 51 Alcoholic Beverages $73M 69 Food Safety & Preservation $53M 12 Fresh Foods $49M 10 Canned & Frozen Foods $48M 13 Wholesale Food Distributors $46M 6 Dairy Products $36M 8 Bottling & Distribution $7M 2 Food Service $4M 4 Total: $2.85B 269

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Venture Capital Seeks Food and Beverage Investments

The food and beverage space is seeing tremendous innovation.  Venture capitalists are now making investments into innovative food and beverage companies.   Target investments must bring innovation and offer a scalable business model.  Their food & beverage investments nearly all focus on replacing common food items.  Investments typically target technologies around plant-based protein.  Often, startups raising funding are developing new processes that could change what we eat.  Several trends top the list for venture capitalists.   Here are four food and beverage trends with Texas companies leading the way: Fermented flavors – fermentation brings health benefits and for soda lovers fermentation also provides a natural fizziness to the drink.  Salt and Time and Buddha’ Brew are two Texas-based companies leading the way Food safety testing—new testing tools such as in the field mass spectrometry, and food processors are gaining attention. Evaptainers uses evaporation cooling technology to provide refrigeration for foods  and Green Ocean Sciences has developed a field mass spectrometer for food testing. Next generation foods which include cold brew coffee such as High Brew Coffee and Chameleon Cold Brew.   New fruit and vegetable offerings include novel ways of packaging and distributing fruit and vegetables.  Rhthym Superfoods offers a new way of consuming Kale.   Veggie Noodles delivers vegetables in the form of pasta, and Beanitos offers beans in the form of chips. Floral flavors – adding herbal and plant flavors to foods and beverages such as Sway Water and Daily Greens. Here’s a list of the top 24 VCs in food and beverage investing: Sequoia Capital Benchmark Capital Accel Partners Greylock Partners Andreessen Horowitz Union Square Ventures First Round Capital Bessemer Venture Partners Kleiner Perkins Caufield & Byers New Enterprise Associates Founders Fund Lightspeed Venture Partners Foundry Group Index Ventures Khosla Ventures Social Capital Emergence Capital Partners True Ventures Floodgate Fund General Catalyst Partners CRV Spark Capital Battery Ventures Redpoint Ventures

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