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How to Write a Pitch Deck

2 min read When venturing into raising funding, every startup needs to know how to write a pitch deck.

The following is a listing of all the slides you’ll need to put in your startup’s pitch deck. Use it to make a solid first impression on potential and current investors.

After reading this list, if you still have questions about what needs to be in the slides, check out our TEN Capital eGuide: How to Build a Pitch Deck for an in-depth explanation of the subject.

The Problem

State the problem you are solving so the investor has a frame of reference for your startup. Show how this is a critical problem and must be solved versus a nice-to-have solution.

The Solution

For your solution, show a picture of the core product or technology so the investor gets a sense of it. Describe how you came up with it and why it’s a great solution. Highlight both what it does and why they should care.

The Market

Show the total available market, which is anyone you can sell to. Then show the serviceable market or your core target market. Finally, show the beachhead market (the first 20 customers you’ll sell if you are early stage).


This slide answers the question of how you make money. The goal is to show you have predictable revenue from your operations.


In this slide show current sales as well as the funnel of upcoming sales opportunities, your pipeline, customers and prospective customers, and forecast numbers for each opportunity.

The Competition

This slide often helps highlight the market size and strength by showing who is playing in that space. In your slide, highlight three to four competitors. Avoid saying you have no competition.

Competitive Advantage

Highlight your core value proposition for the customer, then show what value the customer receives from your product/service. Show what competitive advantages you have.

The Team

For this slide, the goal is to show you have a complete team and everyone has experience. Show the C-level team, including the CEO, CTO, and CSO, and the names of companies and projects they have worked on that, are relevant to your target industry.

Value Proposition

This slide should tell you the benefits and why customers will choose you over competitors.


This slide gives the company’s current status concerning revenue, expenses, and profit. You want to cover growth rate, scale of revenue, and break-even expectations.

Investment Opportunity

This slide shows the fundraise target and how much is raised so far. Show interested and committed investors and invested funds to date and key terms of the deal.

Read more from the TEN Capital eGuide How to Build a Pitch Deck:

Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email:

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