2 min read How to tell a story.
What makes a story?
At its core, a story consists of a beginning, middle, and end. If it’s a good story, that beginning, middle, and end will take you on a journey.
If it’s a great story, it’s likely one you will never forget. So, what does the art of storytelling have to do with your startup?
The ability to tell a story gives you the means to make your company memorable.
When pitching your business plan, use the story format for a more significant impact and to connect with investors.
- Start with the problem you faced in the industry (the beginning).
- Show how you couldn’t find a solution (the middle).
- Show how you created your solution (the middle).
- Highlight the challenges you overcame (the end).
- Show the current business status and your upcoming plans (the end).
After you address the issue of not finding a solution, show how others are now coming to you for that solution. Along the way, you can talk about how you built the team and chose a go-to-market strategy.
Remember, it’s about taking the investor on a journey, so make it as memorable as possible.
Each element of the story should highlight one aspect of the business plan.
Remember to keep your audience engaged throughout the pitch when contemplating how to tell your investors a story. Make sure your presentation has direction and that there’s a beginning and an ending. This makes the journey worth it.
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Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group
