Startup Funding

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Building a List of Investor Prospects

1 min read

How to Raise Funding Part 1: Building a List of Investor Prospects

(You Need Several Hundred, Not Just a Dozen or So)

By now, you probably have your pitch deck and financial projections ready, and your due diligence box (some call it a data room) is coming together. Now it is time to take your deal to a list of investor prospects.

The first step in a fundraise is to build a list of potential investors.

You’ve to go through your contact list, your LinkedIn connections, and you rack your brain for potential investors in your deal. You’ve done a few Google searches and added a few local angel networks, you know. The list stands at about 15 names. Now what?

You know the fundraise is similar to sales; it’s a numbers game. Only a small percent are going to invest, so we need more names. A lot more.

You can search Medium and find a few lists online. Some have email addresses; most do not. You start asking around for lists from friends, and they share some with you. Some of the lists are up to date, but many are over a year old. Now what?

At TEN Capital, we have over 12,000 investors in our network that you can access. We can introduce your deal to those investors based on their interests, so that you can confidently build your list of solid investor prospects. That doesn’t mean they will write a check for $1M in a few weeks, but now you know who you are targeting, and you can start the work of building a relationship with the investor.

Read more in the TEN Capital eGuide:

Hall T. Martin is the founder and CEO of the TEN Capital Network.TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email:

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